Raphael LY

Digital Marketing Strategist

Location: Geneva Area, Switzerland
Industry: Online Media

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Descriptif de Raphael LY

Poste actuel

Online Marketing Manager chez Virtua SA

Postes précédents

Digital Marketing Strategist chez Freelance
Account Director chez Boomerang Pharmaceutical Communications (Basel)
Account Director chez OgilvyOne Paris

Associate Account Director chez Tribal DDB Shanghai
Account Director in Shanghai (CHINA) chez Freelance
Co-founder and Production Director chez Royal Putsch Club
Internet, Marketing and Communication Manager chez FirstMark Communications France (Neuf Cegetel Group)
Project Manager and Studio Co-Director chez Orange Art
Project manager chez Orange Art

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Formation

Conservatoire National des Arts et Métiers
Université Paris Sud (Paris XI)
Université Paris X Nanterre

Florent Schmitt - Saint Cloud

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Recommandations

16 personnes ont recommandé Raphael

Relations

500+ relations

13 years of experience in digital advertising allowed me to develop a thorough understanding of this industry and its mechanisms. Throughout my career, I came to become an expert in digital campaigns’ strategic planning and implementation. I am a team builder and leader, a strategic thinker and a solution finder.

My international background led me to work in France, China and Switzerland. I have an acute knowledge and analysis of the Asian market and have led global campaigns for markets as diverse as the USA and Eastern Europe.

Spécialités

European and Asian on-line markets, eCRM programs, integrated campaigns, on-line brand positioning, on-line marketing, global campaigns and localization.

Online Marketing Manager

Virtua SA

Privately Held; 51-200 employees; Internet industry

September 2011 – Present (9 months) Geneva Area, Switzerland

Strategic planning, digital strategies, brand positioning

References: Fine watchmaking and luxury (confidential clients)

Digital Marketing Strategist

Freelance

October 2010 – August 2011 (11 months)

Strategic planning, digital strategies, brand positioning, outsourcing management.

References: References: Vifor Pharma, Shulong-shoes, Ne5t

Account Director

Boomerang Pharmaceutical Communications (Basel)

Privately Held; 51-200 employees; Marketing and Advertising industry

October 2009 – September 2010 (1 year)

Supervision and management of Global eMarketing campaigns for major brands of the Pharmaceuticals and Consumer Health Industry. Strategic planning, brand positioning, client services.

References: Novartis Consummer Health Europe (Voltaren, Otrivin, Prorhinel, Theraflu/Neocitran, Nicotinell, Sinecod, Novartis France), Vifor Pharma (corporate communication), NovoNordisk (Mobile website).

Achievements: Instrumental in retaining NCH, German and Italian markets in the portfolio, Internal creative process implementation.

Account Director

OgilvyOne Paris

Public Company; 1001-5000 employees; Marketing and Advertising industry

July 2007 – January 2010 (2 years 7 months)

Strategic Recommendations, global and localization campaigns management, 360° advertising campaigns management, client services, team management.

References: Pure player (Yahoo! Europe), FMCG (Duracell Western Europe, Herta Knacki Ball), Luxury (CWF – Licensing for Burberry, Chloé, DKNY, Elle, Escada, M+FG, Missoni, Timberland), Real Estate (Bouygues Immobilier)

Achievements: Instrumental in winning new business including Duracell and CWF.

Associate Account Director

Tribal DDB Shanghai

Public Company; 1001-5000 employees; OMC; Marketing and Advertising industry

November 2006 – June 2007 (8 months)

Strategic recommendations (Marketing and Communication), Asia/Pacific’s campaigns creation and marketing deployment, International Tribal DDB insourcing management, client services.

References : Luxury (Porsche, Dior), FMCG (Lipton, Tropicana), Grooming (Philips Shaving), Health Care (Clorox), Field Marketing (MoveUp - Group Omnicom).

Account Director in Shanghai (CHINA)

Freelance

July 2006 – October 2006 (4 months)

Consultancy, recommendations, client facing

References: Biotherm (China Interactive), Club Med (Fullsix), eBay (Band), Maison de la france (Reflex Group).

Co-founder and Production Director

Royal Putsch Club

Privately Held; 1-10 employees; Online Media industry

February 2003 – May 2006 (3 years 4 months)

Team management, recommendations, Internal processes, client services, new-business.

References: Travel (CRM for Voyages-sncf.com), Pure player (eBay France), Softwares (Internal communication for Dassault Systèmes), Telecom (Brand positioning for 9 Telecom).

Internet, Marketing and Communication Manager

FirstMark Communications France (Neuf Cegetel Group)

March 2001 – December 2002 (1 year 10 months)

Internet Strategy and project coordination (user/client side): needs, positioning, annual budgets’ scope, specifications and project implementation.

Launch and maintenance of the Intranet-directory, corporate website, customer Extranet and Wholesale websites.

Project Manager and Studio Co-Director

Orange Art

March 2000 – March 2001 (1 year 1 month)

Production planning, Recruitment, project managers’ training, follow-up on production (teams management, follow-up on budgets and planning).

Project manager

Orange Art

February 1999 – March 2000 (1 year 2 months)

Conception, project management and client services

-Event websites: Le Monde Publicité (Advertising control of the group (http://www.mondepub.fr), Schneider-Electric, (http://ventures.schneider-electric.com), Ford (http://www.ford.fr/ka, http://www.ford.fr/explorer)
-Banking : Banque NSMD (https://www.e-veteris.com/nsmd.html)
-Corporate website : Skoda France (http://www.skoda-France.com),
-Press: Magazine Lire (http://www.lire.fr), Lexpress.fr and headings (http://www.lexpress.fr)
-Extranet : partners and prescribers' Extranet for Cegetel
-Audit, consulting and conception : Nomade.fr